Analytics and Community: New approaches to legal Marketing

Irina Bulgakova, Head of Marketing BKMP LEGAL, has took part in the annual conference dedicated to legal marketing.

At the conference, the participants discussed the latest trends and challenges of legal marketing:

"Participation in professional communities helps a lawyer to open up — to show the client not only expert skills, but also personal qualities. Another trend in marketing is the use of analytical data. With their help, market trends are identified, for which they are prepared in advance. In turbulent times, it is important to focus on customers, offering only the services they need. This was discussed at a traditional conference , dedicated to legal marketing".
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